Influencer Marketing Portfolio
With experience across global brands, I develop influencer and social media campaigns that achieve both reach and relevance. Whether it's negotiations and campaign design or reporting, it's a 360° approach to making partnerships impactful.
Key Skills & Tools
Case Studies​
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Strategy & PM: end-to-end campaign design, timelines, budgets, stakeholder alignment.
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Creator Ops: scouting, vetting, negotiations, contracts, deliverables, usage rights.
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Creative & briefing: hooks, story prompts, brand guardrails, content QA.
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Analytics: KPI frameworks (reach, engagement quality, CTR, ROAS/CPA when applicable), reporting & insights.
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Compliance: disclosure standards, platform branded-content policies, brand safety, claims review.
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Platforms & tools: Instagram/TikTok/YouTube, Meta Ads Manager, Sheets; experience with influencer discovery & analytics tools.
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Specific metrics and brand assets are not disclosed due to NDA. This case study focuses on my role, approach, and overall impact.
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Wella
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Objective:
Reposition a heritage beauty brand to be relevant and desirable for younger audiences.
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My role:
Strategy, compiling a list of creators, establishing contacts and conducting negotiations, briefing, content quality control, launch organization, reporting..
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Approach (step-by-step):
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Baseline audit: channels, comments/sentiment, formats that underperformed; quick competitor & trend scan.
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Audience & positioning: define 18–35 core segments, tone, and “modernized heritage” narrative.
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Creator mapping: beauty/lifestyle micro & mid influencers; selection by audience match, ER, brand fit, brand safety.
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Outreach & negotiations: personalized pitches; deliverables, timelines, exclusivity, usage rights, whitelisting options.
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Briefs & guardrails: key messages, do’s/don’ts, hero products, hooks, CTAs; moodboards to ensure visual consistency.
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Formats: GRWM/tutorials, transformations, routine reels, candid UGC reviews; native captions with benefit-led copy.
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QA & compliance: pre-approval flow, claims review with brand/legal.
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Launch plan: staggered posting windows, cross-posting, reposts on brand channels, paid amplification when relevant.
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Measurement: saves/shares/comments, hook retention (3s/6s), branded search lift, sentiment.
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Optimization: double down on top creators, re-edits for paid, sequel content, creator whitelisting for ads.
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Impact (qualitative):
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Perception shift from “dated” to “current/aspirational” among target cohorts.
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Higher organic engagement and consistent reach on influencer content; stronger interest around hero SKUs.
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A reusable UGC library for brand and retail partners.
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Tools:
Creator discovery/analytics (Aspire and Heepsy), Google Sheets, Meta Ads Manager, brand safety checklists.
Note: specific metrics and assets not shared due to NDA.​​​
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​​​Ahmad Tea
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Objective:
Amplify seasonal promos and events; strengthen trust via lifestyle storytelling and UGC.
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My role:
Campaign concept, creator selection, negotiations, briefs, content coordination, launch & monitoring.
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Approach (step-by-step):
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Audit & angle: lean into “heritage meets everyday rituals” and “tea moments” at home and events.
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Creator profiles: food, family lifestyle, wellness; priority to creators with content on nature/home.
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Seeding & offers: structured product seeding; optional affiliate codes or giveaway mechanics where appropriate.
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Briefs: story prompts (pairings, recipes, routines), key messages, brand tone, visual guidelines.
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Deliverables: short recipes, unboxings, “serve & sip” tips, event coverage snippets; static + reels.
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Negotiations: clear usage rights, timing, exclusivity windows, approvals; contingency for reshoots.
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Rollout: waves aligned to promo calendar; cross-posts via brand; highlight covers & pinned posts.
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Tracking: engagement quality, saves, swipe-ups/clicks, comment sentiment.
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Iteration: boost top posts, commission follow-ups, compile UGC for paid and CRM.
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Impact (qualitative):
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Broader digital visibility during promo windows and stronger “premium yet warm” positioning.
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Trust uplift via credible creator narratives; sustained UGC for ongoing campaigns.
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Tools:
Influencer sheets/CRM, link tracking (UTMs), event content checklists, platform analytics.
Note: brand assets and figures withheld under NDA.
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​​LMR Paris
Influencer-side Collaboration
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Objective:
Strengthen the personal brand as both influencer and entrepreneur of the LMR brand; secure collaborations with lifestyle brands; build professional trust through media kits and storytelling.
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My Role:
Media kit design, brand communication, influencer positioning, social media support.
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Approach (step-by-step):
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Audit & positioning: analyzed influencer profile, audience, and niche fit; defined angles highlighting fashion expertise, lifestyle appeal, and storytelling value.
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Media kits: created professional documents showcasing brand identity, audience insights, and potential collaboration formats.
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Outreach: drafted and pitched collaboration offers to brands, tailoring proposals to their marketing goals.
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Content coordination: aligned influencer content with collaboration requirements while maintaining authentic voice and style.
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Support materials: integrated LMR travel guides and lifestyle content into influencer branding for additional credibility.
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Impact (qualitative):
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Elevated influencer’s professional image through polished media kits and proposals.
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Secured successful collaborations with lifestyle brands.
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Improved brand perception of LMR Paris as a credible partner.
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Gained first-hand experience of influencer marketing processes from the influencer’s perspective.
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Tools:
Canva / Adobe Suite (media kits), influencer sheets/CRM (for outreach and tracking), brand communication templates.